Description
Content Strategy should be an ongoing practice but the initial work of shaping your strategy is integral.
Projects
Information Organization
What is the point of your information? How is that information consumed? Who is your audience and what are they looking for? How will they find your information?
Content Strategy should be an ongoing and evolving practice but the initial work of defining the purpose and organization of your information in a way that best serves your audience is integral.
I work alongside my clients to guide that process and develop a solid strategy with a strong foundation of purpose.
Some aspects of content strategy include:
- Sitemapping
- Taxonomy Definitions + Values
- Audience Research