Mother’s Day Campaign

Project Description

We in the marketing department of United Sport & Cycle were pretty tired of the same old story for Mother’s Day. So we changed it. Instead of offering a free spa discount with every purchase, or offering flowers, we decided to recognize the bad ass women who shop at our store. They are cyclists, hockey players, goalies, swimmers, runners, and so much more. So instead of saying “here’s some flowers” we said “Take a Hike”. Created with supplier-provided photography