Back to School Campaign

A Back to School campaign for United Sport & Cycle that ran from July through early September. This campaign featured accessories such as backpacks and water bottles, active wear, and footwear. We also focused on sports such as Volleyball, Football, and Hockey to name a few. For this campaign we ran an email marketing campaign, social and google ads, as well as a killer organic social campaign. We focused heavily on #shoplocal and original photography at local landmarks like University of Alberta and Scona High School. Our target demographic for this campaign was mainly parents of students and University students heading back for the new semester.